A.A.V.V., The New Designer – Design as a profession Schools of Departure No. 2, 2023

The New Designer: Design as a Profession deals with the emergence of the profession of artist and designer after the First World War and its development in the context of industrial production. The volume contains articles on teaching models that were initially tested at schools such as the Design Laboratory, New York, the Škola umeleckých remesiel (ŠUR), Bratislava, the Hochschule für Gestaltung (HfG) Ulm and the Escola Superior de Desenho Industrial (ESDI), Rio de Janeiro. These texts are accompanied by essays and discussions on programs, practices and the self-perception of design education. The book is part of the “Schools of Departure” series, which also includes a digital atlas that lists experimental approaches to art and design education beyond the Bauhaus.

Yaa Addae, curator, author and artist, London / Accra. Claudia Banz, curator for design, Kunstgewerbemuseum Berlin. Shannan Clark, Associate Professor of History, Montclair State University. Alison J. Clarke, Professor and Head of the Institute for Theory and History of Design, University of Applied Arts Vienna. Martin Mäntele, Director of the HfG Archive, Ulm. Catherine Nichols, art and literary scholar, curator and author, Berlin. Lesley-Ann Noel, Assistant Professor of Design Studies, North Carolina State University. Marina Otero Verzier, Architect and Director of the Master’s Program in Social Design, Design Academy Eindhoven. Klára Prešnajderová, author and curator at the Slovak Design Center, Bratislava. Orbis Rexha, lawyer, researcher and activist, Pristina. Ilana Schleich Tschiptschin, researcher and graphic designer, Berlin.