The publications made for the exhibition project NEUTRO with the founders Andrea Da Villa and Silvia Lomi

NEUTRO is an uncommon exhibition project that invites contemporary artists and photographers to freely experiment in its peculiar location, where the usual relationship between the artwork, the site and the public are missing and the art pieces are installed in a new context. Six commercial windows become a display through which the artist can interact with the public under its constant and unpredictable gaze.

A simple action like exploiting some empty showcases in the city centre manages to casually multiply the occasions to establish a meeting, filling the void between the artwork and the public. The commercial windows are situated in the main street of Reggio Emilia, but they do not have a precise address: sometimes they go unnoticed by passers-by in a rush, while other times they force them to stop and have a look. An improvement in their purpose, a disruption in the urban structure that aims at changing fixed habits letting the public react in different moments and ways.
Every exhibition is accompanied by an essay which describes the artist’s intervention from the point of view of a third person, who is external to the project itself.